Field Edge Flowers | Concord, MA Small Business Branding Photographer

Documenting the first season of Field Edge Flowers at Hutchins Farm in Concord, Massachusetts. Lifestyle branding photography. Natural light branding photography.

After working on farms for years, Mel Hardy decided to strike out on her own.

She chose an acre of land on Hutchins Farm in Concord, Massachusetts and began planting the flowers that she loves the most. And thus began the adventure that is Field Edge Flowers.

Mel Hardy at Field Edge Flowers in Concord, Massachusetts. Documenting her first season of flower farming.
Beautiful flowers at Field Edge Flower farm in Concord, Massachusetts. Small business branding photography in New England, Greater Boston.
Field Edge Flowers farmer Mel Hardy working on her first crop of sunflowers in Concord, Massachusetts. Lifestyle branding photography session with Joy LeDuc Photography.

It was such a rainy and chilly spring that we kept having to put off this first in a series of branding photo sessions for Field Edge, so we were extra excited about this beautiful day that we got to document the first crop of blossoms.

Gorgeous flowers from Field Edge Flowers in Concord, Massachusetts. Documenting this flower farmer’s first year in business. Small business branding photography by Joy LeDuc.
Golden hour session for flower farmer Mel Hardy in Concord, MA. Documenting her first season as the owner of Field Edge Flowers.
Mel Hardy, flower farmer, carrying an armload of flowers from her first season’s crop. Concord, Massachusetts small business branding photography.
Small business branding photography for Field Edge Flowers in Concord, Massachusetts. Lifestyle, natural light photography for budding brands. Joy LeDuc Photography.

Mel sells her flowers at farmers’ markets and through community supported flower shares at Hutchins Farm and Kind Goods. (These are both places that I absolutely love!)

Field Edge Flowers are available through flower shares at Hutchins Farm in Concord and at Kind Goods in Maynard. Small business lifestyle photography in Massachusetts.
Flower shares available at Kind Goods (in Maynard, Massachusetts) and Hutchins Farm (in Concord, Massachusetts). Boston lifestyle photographer Joy LeDuc.

One of my favorite things about living in this area West of Boston are the connections I’ve made here. I feel so lucky to have met such strong, likeminded, determined female entrepreneurs like Mel. And I can’t wait to continue to document (and enjoy) her first year of crops!


Are you interested in your own branding photography session? I would love to hear from you! Let’s chat and see if it’s a good fit.